Search engine optimisation (SEO) can play a key role in protecting the identity of a brand, according to an expert.
Brand protection is now a key concern for many companies, as they seek to assuage consumer fears over fraudulent online retailers, and combat the bad press which can proliferate from social networking sites, said Kerry McCarthy, SEO specialist at High Position.
A combination of SEO and branded pay per click (PPC) campaigns is the answer to those problems, Ms McCarthy told Marketingweek.co.uk.
"Without an effective campaign to mitigate bad publicity, companies face losing revenue through lost sales and waning public trust," she said.
"The best way to combat negative publicity is to harness organic SEO techniques and combine them with branded PPC campaigns."
Research released in March by the Search Engine Marketing Professional Organisation and Econsultancy revealed that money is frequently being transferred from other sources of marketing to fund SEO and search engine marketing.
Source : http://www.equimedia.co.uk/index.php?id=98&article=19744735
Tuesday, April 27, 2010
Wednesday, April 14, 2010
41 Seo Tips for a website
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41 Seo Tips for a website
View more presentations from Winwinmantra.
Thursday, March 18, 2010
Thursday, March 4, 2010
Integrating SEO with social media marketing
For an online business to be successful, it needs a good search engine optimization (SEO) campaign. And one of the most effective ways to boost SEO is to integrate it with social media marketing.
This highlights the importance of updated and relevant content. Whenever someone browses your website, they have the option to leave comments and links. In response, you can visit their links and share your own comments in their site while leaving your own link in the process. With the links embedded, you now have a new mechanism that generates traffic.
Social media sites are another platform. Synchronizing your site with Twitter or Facebook will consistently bring clicks to your website. Fellow Twitter and Facebook users will be able to visit your site and share it with others—if they find the content compelling and interesting.
Now that Google has launched its real-time search features, Twitter tweets have more value.
Source : http://www.lastclicknews.com/integrating-seo-with-social-media-marketing-101037.html
This highlights the importance of updated and relevant content. Whenever someone browses your website, they have the option to leave comments and links. In response, you can visit their links and share your own comments in their site while leaving your own link in the process. With the links embedded, you now have a new mechanism that generates traffic.
Social media sites are another platform. Synchronizing your site with Twitter or Facebook will consistently bring clicks to your website. Fellow Twitter and Facebook users will be able to visit your site and share it with others—if they find the content compelling and interesting.
Now that Google has launched its real-time search features, Twitter tweets have more value.
Source : http://www.lastclicknews.com/integrating-seo-with-social-media-marketing-101037.html
Tuesday, February 16, 2010
Thursday, February 4, 2010
Blogging and SEO
Check out this SlideShare Presentation:
Blogging and SEO
View more presentations from Douglas Karr.
Tuesday, February 2, 2010
The Next Generation Of Ebooks
Check out this SlideShare Presentation:
The Next Generation Of Ebooks
View more presentations from Ishani Appaya.
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